K-Beauty is the umbrella term for all Korean skincare, cosmetics and bath and body products.  Is the Fountain of Youth in South Korea? No, but Korean women are known for porcelain and flawless skin. Why?

1. Innovation: BB creams, sheet masks, and air cushion compacts originated from Korea.
2. Unique ingredients:  To name a few: bee venom, snail slime, donkey milk.
3. Multi-step regimens:  Skincare regimes can have 8-10 steps and even 19 steps, two times a day!
4. Fierce competition in Korea keeps it affordable:  Estee Lauder even purchased a stake in a Korean company in 2015 to get into the Asian market.